I’m a pretty bad marketer. I know it. That’s why it took me years of sitting around, seeing other people successfully brand themselves as “green” wedding photographers without thinking about it until, about five minutes ago, I realized I’m pretty much the greenest wedding photographer I know. How many other wedding photographers choose not to own cars? (It actually makes more sense in Manhattan to rent every time I need one for a shoot, but that means I don’t drive unless I have to).
My office generates a staggeringly little amount of paper. All of my contracts are online. I only give DVDs on request, because DVDs go bad eventually and litter landfills. I give flash drives, with instructions on how to back up photos forever on one’s own hard drives — or, if clients are into it, I provide the online servers for full digital delivery. No mail planes, no torn envelopes, ta-da.
Even my staff, including my brand-new intern (more on her later), comes into the office via mass transit. Albums are made with recycled materials when possible, and my studio requires minimal energy to heat and cool.
We’re pretty darned green here. Who knew?
by Ryan Brenizer
show hide 8 comments